As you can clearly see from the picture, Mr. Midmarket is in fact a girl. So, why is she called "Mr." Midmarket? you may ask...well, we have our reasons. We don't have to tell you everything! However, we will tell you that she is a native New Yorker, Yankee fan, journalist, writer and budding IT guru. Look for Mr. Midmarket at all Midsize Enterprise Summit end-user events for some social media face time and news coverage! Stay classy.